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Research papers

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao
November 1, 1996
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Citation

Carey, Chiaramonte, Eden and Zhao (1996a, November 01). Is there one global village for our future generation? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-there-one-global-village-for-our-future-generation-